You have to decide.

It has been fun to let people know our plans for early 2025. We get a lot of "What made you decide to do this?" or simply "Why?"

Over the next months, we'll undoubtedly write a lot about the life cycle of this idea. There have been so many things that contributed to this being an obvious decision to make:

• Mindful pursuit of gratefulness over regret.

• Developing confidence in who we are and truly knowing what we enjoy.

• Understanding all that we've overcome and defining, with precision, what we aim to get out of life.

• Taking care of sick parents and loved ones.

• Surviving a global pandemic.

• Having a natural transition point in our careers.

• Figuring out a way to create opportunities.

In any event, we would like to one day say we've been to all seven continents. To do that, you've got to take on some new adventures.

But to return to the question "Why?". It's because as we thought about and developed this concept, nothing has felt like it was more "us." And once we got the plan in mind, if we didn't take action and go for it... then we would have regretted it forever.

To life and to love.